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Neuromarketing – Getting Inside The Customer’S Mind

Author

Listed:
  • Pop Ciprian-Marcel

    (Universitatea Babes-Bolyai, Stiinte Economice si Gestiunea Afacerilor)

  • Radomir Lacramioara

    (Universitatea Babes-Bolyai, Stiinte Economice si Gestiunea Afacerilor)

  • Maniu Andreea Ioana

    (Universitatea Babes-Bolyai, Stiinte Economice si Gestiunea Afacerilor)

  • Zaharie Monica Maria

    (Universitatea Babes-Bolyai, Stiinte Economice si Gestiunea Afacerilor)

Abstract

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

Suggested Citation

  • Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2009. "Neuromarketing – Getting Inside The Customer’S Mind," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 804-807, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:804-807
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    Download full text from publisher

    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/162.pdf
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    Citations

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    Cited by:

    1. Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014. "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-26, February.

    More about this item

    Keywords

    neuromarketing; fMRI(functional Magnetic Resonance Imaging) technology; “buy button”;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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