IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v4y2009i1p685-689.html
   My bibliography  Save this article

Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic

Author

Listed:
  • Gurau Calin

    (GSCM, Montpellier Business School)

Abstract

The paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process.

Suggested Citation

  • Gurau Calin, 2009. "Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 685-689, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:685-689
    as

    Download full text from publisher

    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/134.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    marketing flexibility; the service-dominant logic;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:4:y:2009:i:1:p:685-689. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.