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Strategies For Higher Satisfaction Of The Romanian Banking Customers

Author

Listed:
  • Danciu Victor

    (Bucharest Academy of Economics, Business and Economics)

Abstract

A bank must identify, assesses and clearly and fully understands customers’ values and expectations if it’s target is their higher satisfaction. The banking customers are expecting to receive individual attention and support and good quality banking prod

Suggested Citation

  • Danciu Victor, 2009. "Strategies For Higher Satisfaction Of The Romanian Banking Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 629-634, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:629-634
    as

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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/121.pdf
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    More about this item

    Keywords

    customer values and expectations; customer satisfaction; customer care; banking product model; banking service;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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