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The Use Of The Multi-Factorial Grid In The Selection Of The Entry Strategies Of Omv Ag In The Romanian Market

Author

Listed:
  • Danciu Victor

    (Bucharest Academy of Economics, Business and Economics)

Abstract

The foreign market entry is a strategic choice of any company. The firms use a practical approach in order to select and utilize the most appropriate market entry strategies and modes. This paper aims at showing how the multi-factorial grid can check up t

Suggested Citation

  • Danciu Victor, 2009. "The Use Of The Multi-Factorial Grid In The Selection Of The Entry Strategies Of Omv Ag In The Romanian Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 624-628, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:624-628
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/120.pdf
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    More about this item

    Keywords

    target-market; entry strategies and modes; multi-factorial grid; competition capability of the company; market attractiveness;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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