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Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions

Author

Listed:
  • Zaharia Razvan

    (Bucharest University of Economics, Marketing Faculty)

  • Rosca Mihai Ioan

    (Bucharest University of Economics, Marketing Faculty)

  • Anghel Laurentiu

    (Bucharest University of Economics, Marketing Faculty)

Abstract

This paper is the result of some marketing researches about organizations informations needs. For identifying the needs of marketing informations of the organizations in the south region of the country, a series of qualitative research where made, totalizing two focus groups and 5 in-depth interviews. From the research were detained aspects about: present informations sources, needs of informations, and utility of a new portal with marketing information named INFOMARK and the trust in it.

Suggested Citation

  • Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu, 2008. "Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1274-1278, May.
    • Handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1274-1278
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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/234.pdf
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    More about this item

    Keywords

    Marketing research; information needs; organization from Bucharest; Muntenia and Oltenia;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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