IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v4y2008i1p1072-1077.html
   My bibliography  Save this article

Controlling Elements In The Distribution Policy Of A Company

Author

Listed:
  • Pelau Corina

    (Academy of Economic Studies, Bucharest, Faculty of Business Administration)

  • Pop Nicolae Alexandru

    (Academy of Economic Studies, Bucharest, Faculty of Business Administration)

Abstract

In a permanent changing environment, the measurement and monitorisation of the performance of a company has become one of the key issues for its success. This fact increases the capacity of each company to adapt to the conditions of the environment, because only by a permanent monitorisation of the performance, a company can discover both its strenghts and its weaknesses and in time, it can react according to these. This paper concentrates on the controlling and performance measurement of the distribution policy of a company. It analyses both the efficacity and efficency of the distribution channels as well as the succes of the logistics activity.

Suggested Citation

  • Pelau Corina & Pop Nicolae Alexandru, 2008. "Controlling Elements In The Distribution Policy Of A Company," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1072-1077, May.
    • Handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1072-1077
    as

    Download full text from publisher

    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/196.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Corina PELAU, 2008. "Power and satisfaction in the retailer-producer relationship," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor, 2013. "The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model," International Review of Management and Marketing, Econjournals, vol. 3(3), pages 93-101.
    2. Suhail A. Bhat & Mushtaq A. Darzi & Shakir H. Parrey, 2018. "Antecedents of Customer Loyalty in Banking Sector: A Mediational Study," Vikalpa: The Journal for Decision Makers, , vol. 43(2), pages 92-105, June.

    More about this item

    Keywords

    controlling; marketing-controlling; distribution; distribution channels;
    All these keywords.

    JEL classification:

    • D33 - Microeconomics - - Distribution - - - Factor Income Distribution
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1072-1077. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.