IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v4y2008i1p1066-1071.html
   My bibliography  Save this article

The Romanian Consumer And Online Marketing – An Exploratory Research Approach

Author

Listed:
  • Pantea Carmen

    (Academia de Studii Economice din Bucure_ti, Facultatea de Administrarea Afacerilor cu predare în Limbi Str_ine)

  • Veghes Calin

    (Academia de Studii Economice din Bucure_ti , Facultatea de Marketing)

Abstract

In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless usage of the web and of the online marketing tools. Online marketing is done by those individuals or organizations which exchange ideas and offers by using computers, online networks and interactive media, in order to reach their marketing objectives. The results of an exploratory research in terms of the consumers’ exposure, their behavior in relationship with the specific campaigns oriented toward them and the future of the online and offline direct communication at the level of the pre-defined target segments are presented in a comparative manner: online versus offline direct communication tools.

Suggested Citation

  • Pantea Carmen & Veghes Calin, 2008. "The Romanian Consumer And Online Marketing – An Exploratory Research Approach," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1066-1071, May.
    • Handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1066-1071
    as

    Download full text from publisher

    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/195.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Consumer behavior; Direct communication; Online marketing;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1066-1071. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.