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Romanian Balneary Resorts Promotion On Social Media

Author

Listed:
  • BAN Olimpia

    (Faculty of Economic Sciences, University of Oradea, Oradea, Romania)

  • ŢARCĂ Naiana

    (Faculty of Economic Sciences, University of Oradea, Oradea, Romania)

Abstract

On the whole world level, the number of social media users is increasing. Even though it is assumed that social media in hospitality and tourism industry is used under its own potential. According to the statistics the most frequent used social media channel in Romania is Facebook, considerably in front of other social media channels. The aim of the research is to analyze the presence of balneary resorts promotional activity on Facebook and YouTube, from the specific indicators’ perspective analysis. The results show an under valuation of these channels in spite of their use.

Suggested Citation

  • BAN Olimpia & ŢARCĂ Naiana, 2020. "Romanian Balneary Resorts Promotion On Social Media," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 22-41, December.
    • Handle: RePEc:ora:journl:v:1:y:2020:i:2:p:22-41
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    File URL: http://anale.steconomiceuoradea.ro/volume/2020/n2/001.pdf
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    More about this item

    Keywords

    social media; balneary resorts; promotion; tourist destination; Romania.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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