IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v1y2019i2p290-300.html
   My bibliography  Save this article

Service: From General Validity In Economics, To Dominant Logic In Marketing

Author

Listed:
  • JIVAN Alexandru

    (West University of Timisoara, Timişoara, Romania)

  • NACHESCU Miruna

    (West University of Timisoara, Timişoara, Romania)

Abstract

The paper aims at revealing certain core service elements and features of the nowadays economy that come from services' economics but have general validity. The approach is purely theoretical and we make no mathematical or empirical propositions or developments. The roots from the classical economic thought and from the services literature concerning the service feature are also underlined as characterizing the whole economy developed to the level of a generalized market. The capital role of the business literature (and especially of the marketing developments) in the field of service and services is evoked, but the concern of the paper is for the economics approach, underlining that the most common approaches of this last one are scanty in involving the issue of serving and of service immaterial marks in its very substance. Certain details describing the characteristics of immaterial activities brought by the services economy literature are also evoked, in the purpose of seeing that their validity is not limited to the only most immaterial economic activities, but it is general, at least in the immaterializing nowadays economy. Thus the necessity of including their approach in the scientific theoretical perception of economic phenomena can be revealed, and the importance of capturing such marks in general economics is shown. Therefore, the presentation is focused just on those traits that are not particular (neither for material production, nor for immaterial), but consistent with all the economic activities, no matter their degree of materiality or immateriality. The paper concludes that such elements and approaches should be more profoundly included in economic analyses and more accurately described in theoretical plotting of nowadays economy. Such a research will be of use to scholars and generalists, in improving their approaches and in directing their researches on attempts to take into account widened (and thus more realistic) horizons, if compared with the most usual (rather particular) ones.

Suggested Citation

  • JIVAN Alexandru & NACHESCU Miruna, 2019. "Service: From General Validity In Economics, To Dominant Logic In Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 290-300, December.
  • Handle: RePEc:ora:journl:v:1:y:2019:i:2:p:290-300
    as

    Download full text from publisher

    File URL: http://anale.steconomiceuoradea.ro/volume/2019/n2/029.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:bla:revinw:v:23:y:1977:i:4:p:315-38 is not listed on IDEAS
    2. Victor R. Fuchs, 1968. "The Service Economy," NBER Books, National Bureau of Economic Research, Inc, number fuch68-1.
    3. Faridah Djellal & Faïz Gallouj, 2008. "Measuring and Improving Productivity in Services," Books, Edward Elgar Publishing, number 12734.
    4. Jean Gadrey & Faïz Gallouj (ed.), 2002. "Productivity, Innovation and Knowledge in Services," Books, Edward Elgar Publishing, number 2690.
    5. Jean Gadrey & Faïz Gallouj, 2002. "Productivity, Innovation and Knowledge in Services. New Economic and Socio-Economic Approaches," Post-Print halshs-00198351, HAL.
    6. T. P. Hill, 1977. "On Goods And Services," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 23(4), pages 315-338, December.
    7. Alexandru JIVAN, 2018. "Possibilities Of Developing The Productivity Approach. Proposals In Certain Main Directions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 94-103, July.
    8. Faridah Djellal & Faïz Gallouj, 2008. "Measuring and Improving Productivity in Services: Issues, Strategies and Challenges," Post-Print hal-01111758, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Faïz Gallouj & Maria Savona, 2009. "Innovation in services: a review of the debate and a research agenda," Journal of Evolutionary Economics, Springer, vol. 19(2), pages 149-172, April.
    2. Benoît Desmarchelier, 2018. "Service Economies and Complexity," Post-Print hal-02393045, HAL.
    3. Viitamo, Esa, 2014. "Service productivity, technology and organization - Converting theory to praxis," ETLA Working Papers 26, The Research Institute of the Finnish Economy.
    4. Faïz Gallouj & Marja Toivonen, 2011. "Elaborating the characteristics-based approach to service innovation: making the service process visible," Journal of Innovation Economics, De Boeck Université, vol. 0(2), pages 33-58.
    5. Gisela Di Meglio & Metka Stare & Andrés Maroto & Luis Rubalcaba, 2015. "Public Services Performance: An Extended Framework and Empirical Assessment across the Enlarged EU," Environment and Planning C, , vol. 33(2), pages 321-341, April.
    6. Pascal Petit, 2010. "Innovation and Services: On Biases and Beyond," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 17, Edward Elgar Publishing.
    7. Rinaldo Evangelista & Maria Savona, 2010. "Innovation and Employment in Services," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 16, Edward Elgar Publishing.
    8. Evangelista, Rinaldo & Vezzani, Antonio, 2010. "The economic impact of technological and organizational innovations. A firm-level analysis," Research Policy, Elsevier, vol. 39(10), pages 1253-1263, December.
    9. Faridah Djellal & Faïz Gallouj, 2008. "Innovation in services and entrepreneurship: beyond industrialist and technologist concepts of sustainable development," Post-Print halshs-01113906, HAL.
    10. Faïz Gallouj, 2012. "Service: innovation, performance and public policy," Working Papers hal-01111765, HAL.
    11. Noronha, Teresa, 2013. "KIBS in Peripheral Regions: Major Outlines," Spatial and Organizational Dynamics Discussion Papers 2013-4, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
    12. Faridah Djellal & Faïz Gallouj, 2009. "Innovation gap, performance gap and policy gap in the service economies," Working Papers hal-01111800, HAL.
    13. Matthias Figo & Peter Mayerhofer, 2015. "Strukturwandel und regionales Wachstum - wissensintensive Unternehmensdienste als Wachstumsmotor?," Working Paper Reihe der AK Wien - Materialien zu Wirtschaft und Gesellschaft 145, Kammer für Arbeiter und Angestellte für Wien, Abteilung Wirtschaftswissenschaft und Statistik.
    14. Faridah Djellal & Faïz Gallouj, 2018. "Fifteen advances in service innovation studies," Chapters, in: Ada Scupola & Lars Fuglsang (ed.), Services, Experiences and Innovation, chapter 3, pages 39-65, Edward Elgar Publishing.
    15. Rabeh Morrar & Faïz Gallouj, 2016. "The growth of the service sector in Palestine: the productivity challenge," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 179-204.
    16. Faridah Djellal & Faïz Gallouj, 2013. "The productivity challenge in services: measurement and strategic perspectives," The Service Industries Journal, Taylor & Francis Journals, vol. 33(3-4), pages 282-299, February.
    17. Marie-Christine Monnoyer-Longé, 2010. "Entrepreneurship and Service Innovation: A Challenge for Local Development," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 24, Edward Elgar Publishing.
    18. Faridah Djellal & Faïz Gallouj, 2011. "Beyond Productivity Measurement and Strategies: Performance Evaluation and Strategies in Services," Post-Print halshs-01113986, HAL.
    19. Jivan Alexandru, 2011. "About Other Kind Of Productivity And Growth (Homo-Sapiens To Homo-Oeconomicus)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(special), pages 229-235, July.
    20. Peter Mayerhofer & Matthias Firgo, 2015. "Wissensintensive Unternehmensdienste, Wissens-Spillovers und regionales Wachstum. Teilprojekt 2: Strukturwandel und regionales Wachstum – Wissensintensive Unternehmensdienste als "Wachstumsmotor&," WIFO Studies, WIFO, number 58503, April.

    More about this item

    Keywords

    services economy; service economics; generalized service; Bastiat;
    All these keywords.

    JEL classification:

    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • D49 - Microeconomics - - Market Structure, Pricing, and Design - - - Other
    • E23 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Production
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:1:y:2019:i:2:p:290-300. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.