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The Use Of The Online Tools For Customer Retention In Bihor County Mountain Guesthouses

Author

Listed:
  • Tarca Naiana Nicoleta

    (University of Oradea, Romania)

  • Adela Popa

    (University of Oradea, Oradea, Romania)

Abstract

In economic development of the Bihor County, it’s touristic potential plays an important role. A significant part of the before County touristic potential represented by the Apuseni mountains. In this area there is a high number of touristic guesthouses prepared to receive their guests. Online presence of these guesthouses is an important aspect, because a larger number of tourists are booking and paying online their stays, they are informing themselves online regarding the tourist destinations. In the conducted research we have analyzed websites offer touristic guesthouses in Bihor County, situated in Apuseni Mountains area. We dealt with the online instruments used by touristic guesthouses in customer retention strategy. We have analyzed the measure in which those instruments are used on the accent made on each of the instrument categories mentioned in this study.

Suggested Citation

  • Tarca Naiana Nicoleta & Adela Popa, 2018. "The Use Of The Online Tools For Customer Retention In Bihor County Mountain Guesthouses," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 487-491, July.
    • Handle: RePEc:ora:journl:v:1:y:2018:i:1:p:487-491
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    More about this item

    Keywords

    marketing online; online tools; customer retention tools; loyal customers;
    All these keywords.

    JEL classification:

    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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