About The Romanian Toys And Games Market

Toys and games are essential in the life of every child. Many of these contribute greatly to the children’s good physical and psychological development since they are especially designed for this purpose. The technological development inevitably gave rise to important changes in the supply of toy and game manufacturers. What characterises the current toys and games market is the continuing increase of the hi-tech toys and games industry, or of the so-called sophisticated toys and games. There are multiple explanations, but the analysts in the field refer mainly to the children’s “age compression”. This paper aims at bringing into the readers’ attention important aspects of the toys and games market in general and of the market in Romania in particular. We intended to present the current situation of the Romanian market in the light of supply, demand and external trade. The presence of famous foreign brands causes the failure of Romanian manufacturers –few in number- in managing to achieve significant domestic market presence. However, they succeed in selling their products abroad where traditional and ecological toys and games are sought after. The main external partner of Romania in the toys and games industry is the EU.