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Strategically Repositioning Russia

Author

Listed:
  • Popescu Andrei

    (Academia de Studii Economice Bucuresti, Facultatea de Marketing)

  • Caescu Stefan Claudiu

    (Academia de Studii Economice Bucuresti, Facultatea de Marketing)

  • Brandabur Raluca Ecaterina

    (Academia de Studii Economice Bucuresti, Facultatea de Marketing)

Abstract

Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case of companies, but is somehow neglected when it comes to states. A country acquires a position in the mind of a person very much like any other product does, which is very important especially when that person exerts an executive role. Nowadays Russia has a poor image or no image at all, both internationally and in Romania. In order to regain an important position in the Balkans region, Russia must set aside any political agenda and reposition itself as a business partner on equal terms. The first goal of this article is to clarify Russia's position in the minds of future Romanian executives. The second goal is to outline a recommended course of actions for Russia's repositioning.

Suggested Citation

  • Popescu Andrei & Caescu Stefan Claudiu & Brandabur Raluca Ecaterina, 2011. "Strategically Repositioning Russia," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 774-778, July.
    • Handle: RePEc:ora:journl:v:1:y:2011:i:1:p:774-778
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    File URL: http://anale.steconomiceuoradea.ro/volume/2011/n1/102.pdf
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    More about this item

    Keywords

    marketing; positioning; strategy; Russia; marketing research;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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