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Marketing For Small Entreprises €" Case Study Positioning Of €Œplafar†Di Ltd

Author

Listed:
  • brandabur raluca

    (Academia de Studii Economice Bucuresti, Facultatea de Marketing)

  • popescu andrei

    (ASE - Bucuresti, Marketing)

Abstract

Bacau health and wellness market has grown to embrace an array of products, including dietary supplements. As a typical “Plafar†store, Plafar DI offers a wide range of natural products, from teas, extracts and creams, to nutritional supplements, cosmetics and biological foods, most of them produced by local companies, as well as imported. Half of Romanian small and medium-sized firms are seriously and severely affected by the economic and financial crisis. Now, like thousand others small companies “Plafar DI†, from Bacau, should use an intelligent marketing positioning in order to survive the crisis.

Suggested Citation

  • brandabur raluca & popescu andrei, 2010. "Marketing For Small Entreprises €" Case Study Positioning Of €Œplafar†Di Ltd," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1081-1085, December.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:2:p:1081-1085
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n2/172.pdf
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    More about this item

    Keywords

    brand positioning; SME; case study;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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