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Les Particularites Du Processus Decisionnel D’Achat Sur Le Marche D’Assurances

Author

Listed:
  • PETRESCU MARIAN
  • IONCICA MARIA
  • PETRESCU EVA-CRISTINA
  • IONCICA DIANA

Abstract

For understanding insurance services’ consumer behavior, it is necessary to study the particularities of the decision-making process on the insurance market. This paper aims to present the main characteristics of the different stages of the decision-making process: from those that precede the purchase of insurance to the post purchase behavior.

Suggested Citation

  • Petrescu Marian & Ioncica Maria & Petrescu Eva-Cristina & Ioncica Diana, 2010. "Les Particularites Du Processus Decisionnel D’Achat Sur Le Marche D’Assurances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 743-748, July.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:743-748
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    More about this item

    Keywords

    consumer behavior; decision-making process; insurance market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

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