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Strategic Alliances: From Succes To Failure

Author

Listed:
  • Mester Liana

    (Universitatea din Oradea, Stiinte Economice)

  • Bugnar Nicoleta

    (Universitatea din Oradea, Stiinte Economice)

  • Petrica Dana

    (Universitatea din Oradea, Stiinte Economice)

Abstract

Over the past few years, the strategic alliances had been increasingly common. The term “strategic alliance” can mean many different things, but the commonly used meaning entails a joint corporative effort by two or more companies working towards agreed u

Suggested Citation

  • Mester Liana & Bugnar Nicoleta & Petrica Dana, 2009. "Strategic Alliances: From Succes To Failure," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 202-206, May.
    • Handle: RePEc:ora:journl:v:1:y:2009:i:1:p:202-206
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v1-international-relations-and-european-integration/30.pdf
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    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. Mohamed Nassar, 2017. "Factors and motivations influencing the formation of marketing strategic alliance: Evidence from independent hotels in Egypt," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 157-175, June.

    More about this item

    Keywords

    strategic alliances; benefits; risk of failure;
    All these keywords.

    JEL classification:

    • F53 - International Economics - - International Relations, National Security, and International Political Economy - - - International Agreements and Observance; International Organizations

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