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Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective

Author

Listed:
  • Strâmbu-Dima Andreea

    (Academia de Studii Economice din Bucureşti)

Abstract

Unequal competition is felt between modern and traditional retailers, between Romanian and imported products, and between processed and unprocessed foods, especially since over 80% Romanians purchase their groceries in the modern retail stores. To help small farmers, and even small traditional retailers, this research identifies several customer segments and their characteristics.

Suggested Citation

  • Strâmbu-Dima Andreea, 2021. "Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 03, September.
    • Handle: RePEc:oen:econom:y:2021:i:03:id:596
    as

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    More about this item

    Keywords

    small agrifood producers; farmers; modern retail; traditional retail;
    All these keywords.

    JEL classification:

    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
    • E23 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Production
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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