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Mobile Phone Market in Mexico: Strategies to Undermine the Monopoly

Author

Listed:
  • José G. Vargas-Hernández
  • José Raúl Nava Fonseca

    (University of Guadalajara, Mexico
    University of Guadalajara, Mexico)

Abstract

Being considered as one of the most dynamic markets in Mexico, the mobile phone market becomes a really interesting market to analyze. The objective of the work is to find the factors that allowed the creation of a monopolistic competence market, being Telcel the leader in such monopoly, as well as the strategies that have been in power of the latest. I suggest a game, based on both economic and business theory, who may predict the outcomes of such strategies. It is concluded that Telcel´s rival firms now have with them both resources and capabilities to lower this monopoly even more.

Suggested Citation

  • José G. Vargas-Hernández & José Raúl Nava Fonseca, 2014. "Mobile Phone Market in Mexico: Strategies to Undermine the Monopoly," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 3(2), pages 106-116.
    • Handle: RePEc:ods:journl:v:3:y:2014:i:2:p:106-116
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