IDEAS home Printed from https://ideas.repec.org/a/ods/journl/v2y2013i1p27-35.html
   My bibliography  Save this article

Consumer Behavior Towards Mobile Phone Usage: A Case Study Of Muktsar District

Author

Listed:
  • Rimpi Kaur

    (Punjab University, India)

Abstract

Usage of mobile phone has increased among masses in the recent time. Rapid growth and competition among the mobile handset companies have provided afford-able handsets. This has resulted in increase of customer base. Thus it is of significant interest to assess the customer view on usage, necessity and spending on mobile phone. Hence, the paper concludes that Nokia is the most preferred brand among all occupa-tions as they are satisfied with the quality although they are facing some problems. The survey also provides general opinion about the impact of mobile phone usage on users’ work efficiency.

Suggested Citation

  • Rimpi Kaur, 2013. "Consumer Behavior Towards Mobile Phone Usage: A Case Study Of Muktsar District," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 2(1), pages 27-35.
  • Handle: RePEc:ods:journl:v:2:y:2013:i:1:p:27-35
    as

    Download full text from publisher

    File URL: http://www.jami.org.ua/abstracts2-1.htm
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marek Gnusowski, 2016. "Managing Customer Complaints in Professional Services," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(4), pages 236-240, November.
    2. Anurag Agarwal & Ajay Verma & Rajiv Kumar Agarwal, 2016. "Factors Influencing the Individual Investor Decision Making Behavior in India," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(4), pages 211-222, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ods:journl:v:2:y:2013:i:1:p:27-35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anatoliy G. Goncharuk (email available below). General contact details of provider: https://edirc.repec.org/data/dmonaua.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.