Rethinking Recruitment Methods in Africa for A Better Management: An Evidence from Businesses in Burkina Faso

Starting from the premise that human resources are a critical success factor for companies, this paper analyses the logic of recruitment preferences in Burkina Faso. The explanatory variables are the industrial sector and the level of billing. The main findings reveal that traditional forms of personnel recruitment are dominant in Burkina Faso, in particular in agribusiness and commerce, and in the small business segments, what does not make them very competitive. In addition, the findings put in light that the most modern forms of personnel recruitment are preferred in the construction sector or in large companies. It is found that, a greater technical complexity of the job leads to a greater need to imitate the criteria of the developed world, and that a lower technical complexity implies a greater importance of the worker's morality. It is recommended that the different companies should reconsider their recruitment methods by putting a priority on modern recruitments methods.