Investigating Religious Beliefs, Consumption and Interreligious Dissimilarities and Similarities in Low Income Countries: A Mixed Research with Reference to Traditionalist, Christian and Muslim Consumers in Burkina Faso

The purpose of this research is to show the relationships between the degree of beliefs and the consumption behaviour and the reverse effect. A previous research has presented the results related to Muslim consumers; however, the present research originality or added value is that it includes Christian consumers and Traditionalist consumers living in the same context. This is a mixed method approach, that is to say a combination of a qualitative approach and a quantitative approach. Qualitative data was recorded with a voice recorder through semi-structured interviews with the respondents; and the qualitative data is transcribed by hand. The collection of quantitative data is performed using a questionnaire, and the analysis of the data was made with some softwares, especially three different types: Sphinx² -V5, Sphinx IQ and Sphinx IQ2. The results show that religiosity influences consumption behaviour with some interreligious differences and similarities, but also that consumption behaviour influences religiosity.