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Marketing Nursing: An Approach Related to Nursing Profession

Author

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  • Indrit Bimi

    (University of Durres “Aleksander Moisiu†, Albania)

Abstract

Nurse’s profession trends are counted a lot of them, but some of the most important are nursing shortage, retention, and job satisfaction which are different in several countries. We have to say that the 4Ps approach and the nursing profession are well connected and can improve each health organization and nursing profession like other professions. Internal marketing and nurses' job satisfaction are new trends but very important so we cannot be faced with a turnover of the health workforce in our countries. In the end, we can conclude that marketing is very important for nurses and is not vulgar commercialism. This approach is related mostly to the 4ps approach and internal marketing, especially with the job satisfaction of nurses.

Suggested Citation

  • Indrit Bimi, 2022. "Marketing Nursing: An Approach Related to Nursing Profession," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 231-237, December.
    • Handle: RePEc:nwe:natrud:y:2022:i:5:p:231-237
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    More about this item

    Keywords

    marketing; job satisfaction; shortage; workforce;
    All these keywords.

    JEL classification:

    • C26 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Instrumental Variables (IV) Estimation
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • G38 - Financial Economics - - Corporate Finance and Governance - - - Government Policy and Regulation

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