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Application and Significance of Corporate Social Responsibility in Tourism Enterprises for Tourism Development and for Increasing Its Competitiveness

Author

Listed:
  • Mariana Ianeva

    (University of National and World Economy, Sofia, Bulgaria)

  • Hristina Boycheva

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The article examines and demonstrates the significance of the strategy of Corporate Social Responsibility applied by the incoming tour op­erators to increase the competitiveness of the tourism business` product in Bulgaria. The subject treats questions related to the changes in tourism development based on the travel agency sector implementation of the CSR as a strategy for increasing the competitiveness of Bulgarian tourist product for ensuring the sustainability of the business. The research is based on the leading tour operators that have already implemented the CRS into their opera­tions and through it they stimulate the develop­ment of destinations and suppliers of the tour­ism products – the local tourist businesses.

Suggested Citation

  • Mariana Ianeva & Hristina Boycheva, 2017. "Application and Significance of Corporate Social Responsibility in Tourism Enterprises for Tourism Development and for Increasing Its Competitiveness," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 63-76, June.
    • Handle: RePEc:nwe:iisabg:y:2017:i:3:p:63-76
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    More about this item

    Keywords

    tour operators; tourism service suppliers; corporate social responsibility and competitiveness;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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