IDEAS home Printed from https://ideas.repec.org/a/nwe/iisabg/y2016i4p142-149.html
   My bibliography  Save this article

Digital Business Transformation

Author

Listed:
  • Milanka Slavova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The purpose of the article is to research dif­ferent approaches for studying the “digital trans­formation of business” phenomenon. The article supports the understanding that digital transfor­mation often leads to destructive innovations which change the competitive environment as a result of the emergence of new dynamically developing companies. However, it creates also opportunities for the business expansion of the existing companies. Digital transformation is an organizational change that arises from the tremendous devel­opment and application of digital technology in business. Possible ways of structuring the pro­cess of change are presented based on the survey of publications by leading researchers and consultant companies. Despite the differ­ences, the predominant position is that success depends on changes in strategy, leadership and organizational culture. The priorities for the digital transformation of the business model, customer relations and business processes depend on the peculiarities of the production and services that firms offer. The article gives examples for digital decisions of companies on the Bulgarian market.

Suggested Citation

  • Milanka Slavova, 2016. "Digital Business Transformation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 142-149, November.
    • Handle: RePEc:nwe:iisabg:y:2016:i:4:p:142-149
    as

    Download full text from publisher

    File URL: http://www.unwe.bg/uploads/Alternatives/Slavova_%20Alternativi_4_%202016_bg.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Georgieva, Daniela & Popova, Radostina, 2019. "Digitisation in forest industry in Bulgaria - state and perspectives," MPRA Paper 96848, University Library of Munich, Germany, revised May 2019.

    More about this item

    Keywords

    digital transformation; destructive innovations; approaches for studying digital transformation;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:iisabg:y:2016:i:4:p:142-149. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.