Intercultural Communication in International Business through Transactional Culture Building

Intercultural communication is the central, integrating component in the system of inter­national business; the “glue” which binds all of the elements together. Although the field of in­ternational business communications is practice oriented, awareness of the philosophical and methodological foundations and of the analytical tools develops analysis and assessment skills in intercultural situations and reveals new practical options to the participants in the system of inter­national business. The article proceeds from the situation and context-based views of culture and intercultural communication. The thesis states that the transactional culture approach reflects the contemporary behavioural perspective in in­ternational business. Namely, behavioural chang­es in the participants in international business occur under the influence of the international­ization and globalization of economic processes. On the basis of a literature review, analytical reasoning and empirical observations, the article sheds light on the concept of transactional cul­ture and discusses its implications for intercul­tural communication in international business