IDEAS home Printed from https://ideas.repec.org/a/nwe/eajour/y2024i3p490-507.html
   My bibliography  Save this article

Significance of the Online Publicized Corporate Culture of Industrial Enterprises in Bulgaria (Beer Manufacturers)

Author

Listed:
  • Ilian Minkov

    (University of Economics - Varna, Bulgaria)

Abstract

In the current conditions of digitalization, globalization and dynamic business environment, the crafting of a digital space image is becoming increasingly important for the competitive positioning of businesses. Publicizing the official corporate culture online is essential for improving the goodwill of industrial enterprises and, as a result, their performance indicators. The aim of this paper is to outline the characteristics of the online publicized corporate culture of industrial enterprises in Bulgaria (on the example of beer producers), as well as their specifics and direction, and on this basis to propose certain guidelines for improvement so that the corporate culture visualizes better the strategic priorities of companies in the virtual space. The research tools used include structural analysis, content analysis and the comparison method. The obtained results show that the tendency to publicize the mission, vision, values and other elements of the official corporate culture is more pronounced in large brewing companies than in craft beer producers.

Suggested Citation

  • Ilian Minkov, 2024. "Significance of the Online Publicized Corporate Culture of Industrial Enterprises in Bulgaria (Beer Manufacturers)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 490-507, September.
    • Handle: RePEc:nwe:eajour:y:2024:i:3:p:490-507
    as

    Download full text from publisher

    File URL: https://www.unwe.bg/doi/eajournal/2024.3/EA.2024.3.02.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    values; vision; publicized corporate culture; brewers; mission;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:eajour:y:2024:i:3:p:490-507. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.