IDEAS home Printed from https://ideas.repec.org/a/nwe/eajour/y2019i2p227-234.html
   My bibliography  Save this article

Effects of Corporate Social Responsibility and Traditions in Innovations on the Activity of an International Company – the Case of “Schneider Electric”

Author

Listed:
  • Sonia Georgieva
  • Tsvetina Lungarova

Abstract

An important issue for CSR is whether it is instrumental for the legitimacy of organizations or does it mean philosophy and identity validation practices? This study focuses on CSR effects in the culture and practices of Schneider Electric as a direct consequence of its long history, business flair and a strong tradition of innovation. Specific CSR generators are tracked in the culture and way of doing business by the organization in the conditions of market competition. The study shows CSR not as a concrete and autonomous image-assertion strategy, but as a direct function of Schneider Electric ‘personality’ and ‘character’, which manifests itself in its day-to-day implementation at market conditions and according to the current economic environment: corporate citizenship.

Suggested Citation

  • Sonia Georgieva & Tsvetina Lungarova, 2019. "Effects of Corporate Social Responsibility and Traditions in Innovations on the Activity of an International Company – the Case of “Schneider Electric”," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 227-234, June.
    • Handle: RePEc:nwe:eajour:y:2019:i:2:p:227-234
    as

    Download full text from publisher

    File URL: https://www.unwe.bg/uploads/Alternatives/6_S_T_Alternatives_en_2_2019.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    innovation; corporate culture; CSR; lifelong learning; Industrie 4.0;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:eajour:y:2019:i:2:p:227-234. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.