IDEAS home Printed from https://ideas.repec.org/a/nwe/eajour/y2018i2p239-249.html
   My bibliography  Save this article

Contemporary Marketing Practices in Mexico

Author

Listed:
  • Hector Gerardo Toledo Rosillo

    (Autonomous University of Queretaro, Mexico)

  • Violena Hubenova Nencheva

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

New market trends bring serious changes in the used marketing and advertising techniques. New technologies also play a very important role in the brand development and advertising. The aim of this article is to show the new trends in the marketing, and also the way they are applied by international companies and small and medium-sized enterprises (SMEs) in Mexico. The paper also aims to expose the growing importance of social networks in the marketing in Mexico and provide examples of international companies that have been successful in the Mexican market. The article also emphasizes on consumer behavior and some successful marketing techniques. The conclusion drawn is that no matter how important current trends are, in order to be successful, companies have to customize their activity depending on the products they offer and the consumers they are targeting.

Suggested Citation

  • Hector Gerardo Toledo Rosillo & Violena Hubenova Nencheva, 2018. "Contemporary Marketing Practices in Mexico," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 239-249, June.
    • Handle: RePEc:nwe:eajour:y:2018:i:2:p:239-249
    as

    Download full text from publisher

    File URL: https://www.unwe.bg/uploads/Alternatives/Hector_EAlternativi_2_2018-7.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    social networks; Marketing strategies; Marketing trends in Mexico; International companies; SMEs;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:eajour:y:2018:i:2:p:239-249. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.