Influence of Degree of Customers’ Co-Participation on Their Assessment of Product Design and Functionality
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- Ognyan Andreev & Nataliya Koleva, 2014. "Opportunities for Applying Customer Order Decoupling Point Approach in Bulgarian SMEs from Furniture Sector," Conference Proceedings Chapters, in: Kiril Todorov & Helmut Kohlert (ed.), The European Entrepreneurship: How Entrepreneurs (Should) Act in Global Business Environment. Proceedings of the Fifth International Conference, 9 – 1, edition 1, chapter 127, pages 139-153, Bulgarian Association for Management Development and Entrepreneurship.
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Keywords
survey; customer order decoupling point; level of customization; product design and functionality; furniture sector;All these keywords.
JEL classification:
- C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
- C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
- M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
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