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Management of Company Innovations as Intellectual Property According to the Bulgarian Legislation system

Author

Listed:
  • Maria Markova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The article Management of company innovations as intellectual property focuses on product innovations in business and their essence as intellectual property (IP). It addresses the topic of the protection of the product innovations as IP in the Bulgarian legislation, making an overview of their strong sides, advantages and alternatives. This piece of research presents the IP protection of product innovations as invention, utility model, industrial design, know-how and/or object of copyright. The paper is structured in three parts as the introduction elaborates on innovation as an intellectual product. The second part details the various forms of the protection of the product innovations, while the final part is focused on variants of IP strategy in the field of product innovations: different strategic alternatives to obtain economic advantages of the company product innovations. Each intellectual result is presented as an intangible company asset with a specific economic potential and economic instrument for the market success: product identification and differentiation, image and competitiveness.

Suggested Citation

  • Maria Markova, 2013. "Management of Company Innovations as Intellectual Property According to the Bulgarian Legislation system," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-19, Janyary.
    • Handle: RePEc:nwe:eajour:y:2013:i:1:p:5-19
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    File URL: http://www.unwe.bg/uploads/Alternatives/Article01_01.2013.pdf
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    Citations

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    Cited by:

    1. Maria Markova, 2022. "The Company Digital Competitiveness Focused on Intellectual Property Rights – Concept, Assessment and Strategy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 34-59.

    More about this item

    Keywords

    Intellectual property; Management; product innovations;
    All these keywords.

    JEL classification:

    • K49 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Other

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