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Romanian Museums under Scrutiny

Author

Listed:
  • Monica BIRA

    (National University of Political Studies and Public Administration)

  • Alexandra ZBUCHEA

    (National University of Political Studies and Public Administration)

  • Mauro ROMANELLI

    (Parthenope University of Napoli)

Abstract

The museum sector has changed in the past decades, becoming for dynamic, diverse, interactive, participative and innovative. All this shifts make museums more and more appealing and increase the level of satisfaction of museum visits. Understanding to what degree the public perceives and appreciate these trends, could give museum management hints to better fit their development strategies to the audience. Generally, perceptions are very important for appealing organizations. This is valid also for museums. Museum’s image influences the audience’s satisfaction. Perceptions are important for successful museum visits in many ways. Having this is mind, the present study investigates how participative and innovative are considered Romanian museums.

Suggested Citation

  • Monica BIRA & Alexandra ZBUCHEA & Mauro ROMANELLI, 2020. "Romanian Museums under Scrutiny," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 8(3), pages 297-323, September.
    • Handle: RePEc:nup:jrmdke:v:8:y:2020:i:3:297-323
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