IDEAS home Printed from https://ideas.repec.org/a/nup/jrmdke/v7y2019i3423-438.html
   My bibliography  Save this article

How to Sell a Book? Insights from Romania

Author

Listed:
  • Alexandra ZBUCHEA

    (National University of Political Studies and Public Administration)

  • Bogdan HRIB

    (National University of Political Studies and Public Administration)

Abstract

Many famous intellectuals, artists and writers stress various positive aspects of reading. Scientific research in medicine and psychology also prove the positive outcomes of reading. Therefore, it is not a surprise that books are highly valued by societies. Nevertheless, book reading seems to be a rarity in some societies. Although reading is beneficial, the book market is not flourishing in many countries, including Romania. The present paper sets a framework for developing marketing strategies that could be used by Romanian publishers to attract more readers. The methodology comprises two parts. A first section is dedicated to the Romanian book market. Investigating its specificity helps us pinpoint the references for successful marketing strategies. The second part is based on the analysis of the scarce literature on marketing in the book industry in order to identify key aspects and vulnerabilities of marketing strategy in this sector.

Suggested Citation

  • Alexandra ZBUCHEA & Bogdan HRIB, 2019. "How to Sell a Book? Insights from Romania," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 7(3), pages 423-438, September.
    • Handle: RePEc:nup:jrmdke:v:7:y:2019:i:3:423-438
    as

    Download full text from publisher

    File URL: http://www.managementdynamics.ro/index.php/journal/article/download/328/276
    Download Restriction: no
    File URL: http://www.managementdynamics.ro/index.php/journal/article/view/328/276
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nup:jrmdke:v:7:y:2019:i:3:423-438. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cristian-Mihai VIDU (email available below). General contact details of provider: https://edirc.repec.org/data/fmsnsro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.