IDEAS home Printed from https://ideas.repec.org/a/nup/jrmdke/v4y2016i1p81-107.html
   My bibliography  Save this article

Strategic Public Relations and University Entrepreneurship in Present European Context

Author

Listed:
  • Andreea Roxana RACEANU

    (National University of Political Studies and Public Administration)

Abstract

Mostly theoretical and following a descriptive - normative logic, with a specific focus on the models of higher education institutions and practices, the present paper addresses the subject of entrepreneurship within higher education area, in relation with current European policy context regarding higher education and university entrepreneurship. It proposes a strategic public relations framework as an integrating effective approach for actual opportunities and challenges that universities deal with presently. Various theoretical approaches and concrete actions emerged, from the complex perspectives of triple helix (organic relationships and interactions between universities, industry and government) to particular aims regarding the development of knowledge-based economy or to the European Union knowledge triangle initiatives (education-research-innovation). The role of universities is expected to be broader and its actions should be characterized by both responsibility and pragmatism within the context of sustainable decision making. However, mostly in practice, there are limitations and criticism regarding a convergent model of entrepreneurial university, even more in relation with issues related to ethics of teaching and research and especially for universities with social and humanistic profiles. In this context, a viable solution could come from the area of public relations, undertaken in their most advanced form: as strategic approach linking decision making processes, stakeholders’ needs and interests and assuming long term responsibility. The main aim and originality component of this paper is to propose and support such an approach presented both verbally and trough graphical modelling.

Suggested Citation

  • Andreea Roxana RACEANU, 2016. "Strategic Public Relations and University Entrepreneurship in Present European Context," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 4(1), pages 81-107, March.
    • Handle: RePEc:nup:jrmdke:v:4:y:2016:i:1:p:81-107
    as

    Download full text from publisher

    File URL: http://www.managementdynamics.ro/index.php/journal/article/download/172/114
    Download Restriction: no
    File URL: http://www.managementdynamics.ro/index.php/journal/article/view/172/114
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Frank T. Rothaermel & Shanti D. Agung & Lin Jiang, 2007. "University entrepreneurship: a taxonomy of the literature," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 16(4), pages 691-791, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Braganza, Ashley & Brooks, Laurence & Nepelski, Daniel & Ali, Maged & Moro, Russ, 2017. "Resource management in big data initiatives: Processes and dynamic capabilities," Journal of Business Research, Elsevier, vol. 70(C), pages 328-337.
    2. James, Steffan & Liu, Zheng & White, Gareth R.T. & Samuel, Anthony, 2023. "Introducing ethical theory to the triple helix model: Supererogatory acts in crisis innovation," Technovation, Elsevier, vol. 126(C).
    3. Ian SPERO & Merlin STONE & Eleni ARAVOPOULOU, 2017. "Multiple Helices as Agents of Change? The Case of the Neighborhoods of the Future Project and the Development of Direction for Policy and Practice on Health, Happiness and Wellbeing for the next Gener," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(1), pages 97-117, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Roberto Iorio & Sandrine Labory & Francesco Rentocchini, 2014. "Academics’ Motivations and Depth and Breadth of Knowledge Transfer Activities," Working Papers 1401, c.MET-05 - Centro Interuniversitario di Economia Applicata alle Politiche per L'industria, lo Sviluppo locale e l'Internazionalizzazione.
    2. Holger Patzelt & Dean A. Shepherd, 2009. "Strategic Entrepreneurship at Universities: Academic Entrepreneurs’ Assessment of Policy Programs," Entrepreneurship Theory and Practice, , vol. 33(1), pages 319-340, January.
    3. Richard Jensen, 2012. "University Startups and Entrepreneurship: New Data, New Results," Working Papers 009, University of Notre Dame, Department of Economics, revised Jul 2012.
    4. Wipo, 2011. "World Intellectual Property Report 2011- The Changing Face of Innovation," WIPO Economics & Statistics Series, World Intellectual Property Organization - Economics and Statistics Division, number 2011:944, April.
    5. Link, Albert N. & Siegel, Donald S. & Van Fleet, David D., 2011. "Public science and public innovation: Assessing the relationship between patenting at U.S. National Laboratories and the Bayh-Dole Act," Research Policy, Elsevier, vol. 40(8), pages 1094-1099, October.
    6. Czarnitzki, Dirk & Doherr, Thorsten & Hussinger, Katrin & Schliessler, Paula & Toole, Andrew A., 2016. "Knowledge Creates Markets: The influence of entrepreneurial support and patent rights on academic entrepreneurship," European Economic Review, Elsevier, vol. 86(C), pages 131-146.
    7. Chi-Yo Huang & Min-Jen Yang & Jeen-Fong Li & Hueiling Chen, 2021. "A DANP-Based NDEA-MOP Approach to Evaluating the Patent Commercialization Performance of Industry–Academic Collaborations," Mathematics, MDPI, vol. 9(18), pages 1-26, September.
    8. Paola Giuri & Federico Munari & Martina Pasquini, 2013. "What Determines University Patent Commercialization? Empirical Evidence on the Role of IPR Ownership," Industry and Innovation, Taylor & Francis Journals, vol. 20(5), pages 488-502, July.
    9. Lawrence A. Plummer & Zoltán J. Ács, 2015. "Localized competition in the knowledge spillover theory of entrepreneurship," Chapters, in: Global Entrepreneurship, Institutions and Incentives, chapter 8, pages 145-160, Edward Elgar Publishing.
    10. Marina van Geenhuizen & Danny P. Soetanto & Victor Scholten, 2012. "Science Parks: Changing Roles and Changing Approaches in their Evaluation," Chapters, in: Marina van Geenhuizen & Peter Nijkamp (ed.), Creative Knowledge Cities, chapter 6, Edward Elgar Publishing.
    11. Maria Rumyantseva & Catherine Welch, 2023. "The born global and international new venture revisited: An alternative explanation for early and rapid internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(7), pages 1193-1221, September.
    12. Simone Scagnelli & Lorenzo Vasile & Mico Apostolov, 2019. "Survival Drivers Of Post-Incubated Start-Ups: The Effect Of Academic Governance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-20, October.
    13. Fini, Riccardo & Grimaldi, Rosa & Meoli, Azzurra, 2020. "The effectiveness of university regulations to foster science-based entrepreneurship," Research Policy, Elsevier, vol. 49(10).
    14. Fabrizio Cesaroni & Andrea Piccaluga, 2016. "The activities of university knowledge transfer offices: towards the third mission in Italy," The Journal of Technology Transfer, Springer, vol. 41(4), pages 753-777, August.
    15. Centobelli, Piera & Cerchione, Roberto & Esposito, Emilio & Shashi,, 2019. "Exploration and exploitation in the development of more entrepreneurial universities: A twisting learning path model of ambidexterity," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 172-194.
    16. Mario BENASSI & Matteo LANDONI & Francesco RENTOCCHINI, 2017. "University Management Practices and Academic Spin-offs," Departmental Working Papers 2017-11, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    17. Jeremy Foltz & Bradford Barham & Jean-Paul Chavas & Kwansoo Kim, 2012. "Efficiency and technological change at US research universities," Journal of Productivity Analysis, Springer, vol. 37(2), pages 171-186, April.
    18. Simeone, Luca & Secundo, Giustina & Schiuma, Giovanni, 2017. "Adopting a design approach to translate needs and interests of stakeholders in academic entrepreneurship: The MIT Senseable City Lab case," Technovation, Elsevier, vol. 64, pages 58-67.
    19. Insu Cho & Young Hoon Kwak & Jaehyeon Jun, 2019. "Sustainable Idea Development Mechanism in University Technology Commercialization (UTC): Perspectives from Dynamic Capabilities Framework," Sustainability, MDPI, vol. 11(21), pages 1-16, November.
    20. Rajeev Goel & Devrim Göktepe-Hultén, 2013. "Nascent entrepreneurship and inventive activity: a somewhat new perspective," The Journal of Technology Transfer, Springer, vol. 38(4), pages 471-485, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nup:jrmdke:v:4:y:2016:i:1:p:81-107. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cristian-Mihai VIDU (email available below). General contact details of provider: https://edirc.repec.org/data/fmsnsro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.