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Comparing Female and Male Response to Financial Incentives and Empathy Nudging in an Environmental Context

Author

Listed:
  • Czap, Natalia V.
  • Czap, Hans J.
  • Khachaturyan, Marianna
  • Burbach, Mark E.

Abstract

In the environmental context the combination of financial and non-financial incentives (specifically, empathy nudging) has been shown to be more effective than either of them individually (Czap et al., 2016). We investigate whether there are gender differences in the effectiveness of financial and non-financial incentives by using data from a framed laboratory experiment on environmental conservation behavior. Specifically, we compare the change in conservation efforts of females and males in response to financial incentives and empathy nudging applied separately and simultaneously. Our findings show that financial incentives affects males more than females, while empathy nudging affects only females. The combination of incentive and nudge lead to a synergetic effect for females, but not for males. This implies that policy makers can increase the effectiveness of environmental policy by accounting for these gender differences, especially as the number of farms headed by females in the US increases.

Suggested Citation

  • Czap, Natalia V. & Czap, Hans J. & Khachaturyan, Marianna & Burbach, Mark E., 2018. "Comparing Female and Male Response to Financial Incentives and Empathy Nudging in an Environmental Context," Review of Behavioral Economics, now publishers, vol. 5(1), pages 61-84, March.
    • Handle: RePEc:now:jnlrbe:105.00000079
    DOI: 10.1561/105.00000079
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    Citations

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    Cited by:

    1. Natalia V. Czap & Hans J. Czap & Marianna Khachaturyan & Mark E. Burbach & Gary D. Lynne, 2018. "Experiments on empathy conservation: Implications for environmental policy," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 2(2), pages 71-77, September.
    2. Perino, Grischa & Schwirplies, Claudia, 2022. "Meaty arguments and fishy effects: Field experimental evidence on the impact of reasons to reduce meat consumption," Journal of Environmental Economics and Management, Elsevier, vol. 114(C).

    More about this item

    Keywords

    Gender differences; Environmental behavior; Empathy nudging; Financial incentives;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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