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Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack

Author

Listed:
  • Marx, Paul
  • Mau, Gunnar
  • Frentz, Florentine
  • Schramm-Klein, Hanna

Abstract

In-store slack is the portion of the mental budget that is reserved for unplanned purchases. In this paper, the study of et al. (2010a,b) on the existence and exploitation of in-store slack is replicated and extended through the investigation of in-store slack in varying store formats and with regard to different product categories, confirming the existence of in-store slack and demonstrating its context-dependent size and utilization.

Suggested Citation

  • Marx, Paul & Mau, Gunnar & Frentz, Florentine & Schramm-Klein, Hanna, 2020. "Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack," Journal of Marketing Behavior, now publishers, vol. 4(2-4), pages 203-211, December.
    • Handle: RePEc:now:jnljmb:107.00000064
    DOI: 10.1561/107.00000064
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    Cited by:

    1. Kato, Ryo & Hoshino, Takahiro, 2021. "Unplanned purchase of new products," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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