IDEAS home Printed from https://ideas.repec.org/a/now/jnljmb/107.00000021.html
   My bibliography  Save this article

> 50 Shades

Author

Listed:
  • Alba, Joseph W.
  • Zheng, Yanmei

Abstract

Sunstein (2015) provides a thought-provoking perspective on manipulation, a topic that should be of central interest to the field of marketing. In trying to circumscribe the question, however, we feel his pain. The problem lends itself to spirited intellectual debate, but we labor to provide actionable policy recommendations due to difficulties arising from complications of the philosophical and definitional kind. We encourage others to try, armed with the considerations that emerge from the present discussion.

Suggested Citation

  • Alba, Joseph W. & Zheng, Yanmei, 2016. "> 50 Shades," Journal of Marketing Behavior, now publishers, vol. 1(3-4), pages 329-349, February.
    • Handle: RePEc:now:jnljmb:107.00000021
    DOI: 10.1561/107.00000021
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1561/107.00000021
    Download Restriction: no
    File URL: https://libkey.io/10.1561/107.00000021?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:now:jnljmb:107.00000021. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucy Wiseman (email available below). General contact details of provider: http://www.nowpublishers.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.