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Does Email Boost Turnout?

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  • Nickerson, David W.

Abstract

Political campaigns are just now learning how to put the Internet to best use. Low transaction costs and huge economies of scale tempt campaigns to move traditional activities online, but the effectiveness of virtual campaigns is unknown. This paper conducts 13 field experiments on 232,716 subjects to test whether email campaigns are effective for voter registration and mobilization. Both registration and turnout were unaffected, suggesting that email, while inexpensive, is not cost-effective.

Suggested Citation

  • Nickerson, David W., 2008. "Does Email Boost Turnout?," Quarterly Journal of Political Science, now publishers, vol. 2(4), pages 369-379, January.
    • Handle: RePEc:now:jlqjps:100.00007032
    DOI: 10.1561/100.00007032
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    Cited by:

    1. Elizabeth A. Bennion & Melissa R. Michelson, 2023. "Educating Students for Democracy: What Colleges Are Doing, How It’s Working, and What Needs to Happen Next," The ANNALS of the American Academy of Political and Social Science, , vol. 705(1), pages 95-115, January.

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