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I'm Asking for Your Support: The Effects of Personally Delivered Campaign Messages on Voting Decisions and Opinion Formation

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  • Arceneaux, Kevin

Abstract

In addition to mobilizing supporters to vote, partisan campaigns use get-out-the-vote tactics as a means to boost support for their candidate. Although observational studies have attempted to estimate the effects of grassroots campaigning on political attitudes, they are unable to establish causality convincingly. Because campaigns strategically target potential supporters, comparing the attitudes of those whom campaigns contact to those they do not may only reveal spurious and biased relationships. In this paper I use a randomized field experiment to isolate the influence of personally delivered campaign messages on candidate support and attitude formation. I find that both door-to-door canvassing and commercial phone bank calls can have strong effects on voting preferences, but these tactics appear to have only weak effects on the actual beliefs that subjects possess about candidates and the degree to which those beliefs are weighted in their candidate preference. Although previous field experiments show that phone calls are less cost-effective at boosting turnout than door-to-door canvassing, they may be equally effective at increasing candidate support.

Suggested Citation

  • Arceneaux, Kevin, 2007. "I'm Asking for Your Support: The Effects of Personally Delivered Campaign Messages on Voting Decisions and Opinion Formation," Quarterly Journal of Political Science, now publishers, vol. 2(1), pages 43-65, March.
  • Handle: RePEc:now:jlqjps:100.00006003
    DOI: 10.1561/100.00006003
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    Cited by:

    1. Peter W. Wielhouwer, 2020. "Resistance and Response: Latinos and Conservative Radio Advertisements," Social Science Quarterly, Southwestern Social Science Association, vol. 101(4), pages 1513-1533, July.
    2. Jared Barton & Marco Castillo & Ragan Petrie, 2014. "What Persuades Voters? A Field Experiment on Political Campaigning," Economic Journal, Royal Economic Society, vol. 124(574), pages 293-326, February.
    3. Enrico Cantoni & Vincent Pons, 2021. "Do interactions with candidates increase voter support and participation? Experimental evidence from Italy," Economics and Politics, Wiley Blackwell, vol. 33(2), pages 379-402, July.
    4. Allison Dale & Aaron Strauss, 2009. "Don't Forget to Vote: Text Message Reminders as a Mobilization Tool," American Journal of Political Science, John Wiley & Sons, vol. 53(4), pages 787-804, October.
    5. Baum, Charles L. & Owens, Mark F., 2023. "Does personal door-to-door campaigning influence voters? Evidence from a field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 105(C).
    6. Musharraf Rasool Cyan & Antonios M. Koumpias & Jorge Martinez-Vazquez, 2016. "The Effects of Media Campaigns on Individual Attitudes towards Tax Compliance; Quasi-experimental Evidence from Survey Data in Pakistan," International Center for Public Policy Working Paper Series, at AYSPS, GSU paper1609, International Center for Public Policy, Andrew Young School of Policy Studies, Georgia State University.
    7. Monica Mogollon & Daniel Ortega & Carlos Scartascini, 2021. "Who’s calling? The effect of phone calls and personal interaction on tax compliance," International Tax and Public Finance, Springer;International Institute of Public Finance, vol. 28(6), pages 1302-1328, December.
    8. Nownes Anthony J. & Aitalieva Nurgul R., 2013. "The political activities of American corporate leaders," Business and Politics, De Gruyter, vol. 15(4), pages 493-527, December.
    9. Ortega, Daniel & Scartascini, Carlos, 2020. "Don’t blame the messenger. The Delivery method of a message matters," Journal of Economic Behavior & Organization, Elsevier, vol. 170(C), pages 286-300.
    10. Kevin Arceneaux & Robin Kolodny, 2009. "Educating the Least Informed: Group Endorsements in a Grassroots Campaign," American Journal of Political Science, John Wiley & Sons, vol. 53(4), pages 755-770, October.
    11. Daniel Ortega & Carlos Scartascini, 2015. "Don't Blame the Messenger: A Field Experiment on Delivery Methods for Increasing Tax Compliance," IDB Publications (Working Papers) 91741, Inter-American Development Bank.
    12. Caroline Le Pennec & Vincent Pons, 2019. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates," NBER Working Papers 26572, National Bureau of Economic Research, Inc.
    13. Ortega, Daniel & Scartascini, Carlos, 2015. "Don't Blame the Messenger: A Field Experiment on Delivery Methods for Increasing Tax Compliance," IDB Publications (Working Papers) 7284, Inter-American Development Bank.

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