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Does Advertising Exposure Affect Turnout?

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  • Ashworth, Scott
  • Clinton, Joshua D.

Abstract

We identify an exogenous source of variation in exposure to campaign advertising in the 2000 presidential election, based on residence in battleground states. If exposure to campaign advertising makes a potential voter significantly more likely to vote, then we should see significantly greater turnout in battleground states. We do not. This result is robust to several specifications and evident in a natural experiment consisting of New Jersey residents. Conditional on existing campaign targeting strategies, campaigns do not affect the turnout decisions of the voters we study.

Suggested Citation

  • Ashworth, Scott & Clinton, Joshua D., 2007. "Does Advertising Exposure Affect Turnout?," Quarterly Journal of Political Science, now publishers, vol. 2(1), pages 27-41, March.
    • Handle: RePEc:now:jlqjps:100.00005051
    DOI: 10.1561/100.00005051
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    Cited by:

    1. Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021. "Small Campaign Donors," SciencePo Working papers Main hal-03878175, HAL.
    2. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
    3. Wilson Law, 2021. "Decomposing political advertising effects on vote choices," Public Choice, Springer, vol. 188(3), pages 525-547, September.
    4. Brett R. Gordon & Mitchell J. Lovett & Bowen Luo & James C. Reeder, 2023. "Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections," Management Science, INFORMS, vol. 69(1), pages 220-243, January.
    5. Balles, Patrick, 2022. "Political Advertising by Special Interest Groups and Voter Participation: The Effects of Less Restrictive Campaign Finance Rules Following Citizens United," VfS Annual Conference 2022 (Basel): Big Data in Economics 264075, Verein für Socialpolitik / German Economic Association.
    6. Mitchell J. Lovett, 2019. "Empirical Research on Political Marketing: a Selected Review," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 49-56, December.

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