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Regra do pico-fim e negligência com relação ao tempo: evidências de um experimento com hóspedes de um resort de praia [Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort]

Author

Listed:
  • Guilherme Faria Alano

    (UFSC)

  • Newton Carneiro Affonso Da Costa Junior

    (PUC-PR)

  • Jéssica Pulino Campara

    (UFSC)

Abstract

O objetivo deste estudo consiste em observar se a regra do pico-?m e da negligência com relação ao tempo é veri?cada em hóspedes de um hotel de lazer, examinando se os clientes demonstram os vieses encontrados na literatura de economia comportamental. O experimento foi realizado com 39 hóspedes de um resort localizado em Florianópolis, Brasil, durante o verão e outono de 2015. Os principais resultados revelam que a regra do pico-?m não é con?rmada completamente, já que apenas o pico mostrou-se signi?cativo para determinar a satisfação geral. Em relação à negligência com relação ao tempo, con?rma-se que a duração do evento não tem correlação com essa avaliação ?nal.

Suggested Citation

  • Guilherme Faria Alano & Newton Carneiro Affonso Da Costa Junior & Jéssica Pulino Campara, 2019. "Regra do pico-fim e negligência com relação ao tempo: evidências de um experimento com hóspedes de um resort de praia [Peak-end rule and duration neglect: Evidence from an experiment with guests at a ," Nova Economia, Economics Department, Universidade Federal de Minas Gerais (Brazil), vol. 29(2), pages 677-692, May-Augus.
    • Handle: RePEc:nov:artigo:v:29:y:2019:i:2:p:677-692
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    More about this item

    Keywords

    regra do pico-?m; negligência com relação ao tempo; economia comportamental; experimento de campo;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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