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The making of behavioral economics: A subjective view (On the book by R. Thaler “Misbehaving. The making of behavioral economics”)

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  • Yu. V. Avtonomov

Abstract

Having started from actively opposing standard (neoclassical) economics, behavioral economics has, by now, reached quite wide academic recognition, having become a part of the mainstream economics itself. Broad usage of behavioral ideas and approaches in government (and corporate) policy has been named “liberal paternalism” and Richard Thaler, the 2017 Nobel prize winner and former adviser to president Barack Obama has probably contributed more to developing and popularizing it than anyone else. This paper offers a review of his book “Misbehaving” (its Russian translation was published in 2017).

Suggested Citation

  • Yu. V. Avtonomov, 2019. "The making of behavioral economics: A subjective view (On the book by R. Thaler “Misbehaving. The making of behavioral economics”)," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 8.
    • Handle: RePEc:nos:voprec:y:2019:id:2365
    DOI: 10.32609/0042-8736-2019-8-145-160
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