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Behavioral Economics - a Positive Approach to the Analysis of Economic Action

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  • I. Pavlov

Abstract

The author considers a new school of economic theory which is called behavioral economics - a synthesis of psychological and experimental approaches to economic analysis with a formal modeling of economic behavior. The article discusses methodological premises of this theory and some of its positive results which have recently been achieved. The specific traits of behavioral economics with respect to the rational choice theory are traced.

Suggested Citation

  • I. Pavlov, 2007. "Behavioral Economics - a Positive Approach to the Analysis of Economic Action," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 6.
    • Handle: RePEc:nos:voprec:y:2007:id:1613
    DOI: 10.32609/0042-8736-2007-6-64-79
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