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On Rational Behavior of Real Consumer

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  • V. Maevsky
  • D. Chernavsky

Abstract

This paper argues that the real consumer possesses two in principle different abilities. He is able not only to rate the concrete kinds of goods according to their importance, but to present them as some hierarchical composition consisting of micro- and macroforms of these goods. Up to the present the fundamental economic theory has paid exclusive attention only to the first consumer ability and has ignored the second one. It is shown that the inclusion of the second consumer ability in the analysis can help solving some serious problems of the consumer choice theory.

Suggested Citation

  • V. Maevsky & D. Chernavsky, 2007. "On Rational Behavior of Real Consumer," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 3.
    • Handle: RePEc:nos:voprec:y:2007:id:1579
    DOI: 10.32609/0042-8736-2007-3-71-85
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