Investigation of socially responsible behavior of trade enterprises on a competent-based approach

The object of research is the problems of the formation of socially responsible behavior of trade enterprises at the present stage of their functioning and development. One of the most problematic places in the outlined problems of the study is the use of a competence approach to the formation of socially responsible behavior of trade enterprises, based on the principles of identifying the most significant socially-oriented activities of competition and the survival of enterprises in the market. In the course of the study of the essence and components of the socially responsible behavior of the enterprise, methods are used: analysis and synthesis, deduction and induction, systematization, analytical-systematization, systems approach and generalization. Proposals have been received to introduce and develop a concept of socially responsible behavior at trade enterprises, the peculiarities of which are the use of a competence approach based on the formation of a body of knowledge and skills of the employees of the enterprise in observing the principles of social responsibility. Thanks to the proposed concept, it is ensured: – organizational development of trade enterprises in the market and ensuring their competitive advantages in accordance with the strategy of enterprise development in the industry: – increase their social activity and attractiveness to stakeholders; – achievement of positive synergetic effects in the implementation of the personnel development project and raising the level of motivation of employees. In comparison with similar approaches to the development of social responsibility of business, the proposed approach will provide competitive advantages to trade enterprises, taking into account the level of its competencies in the field.