Research of competitiveness of the enterprise on the principles of strategic planning

The object of research is the economic processes that ensure the creation of conditions for the formation of competitiveness of an enterprise on the basis of strategic planning. The most problematic moments in the formation of competitiveness are the formulation of its criteria for the position of the strengths and weaknesses of the enterprise, as well as the opportunities and threats it may have in the external environment. And also, the difficulties of studying the level of negative impact of external factors of competitiveness of an objective nature. The studies are carried out using a dialectical approach, according to which the combination of quantitative and qualitative characteristics of an enterprise in unity with economic relations is considered as a condition for increasing the production of competitive products, based on strategic planning. Using an integrated approach, a conceptual model of the influence of strategic planning on the level of enterprise competitiveness has been built. It is determined that the market mechanism, in terms of which enterprises operate, is not able to create competition or competitive environment, since the production of the product is carried out not by the market, but by economic entities. Therefore, it is advisable to consider competition as a fundamental means of market reaction to the need to resolve the situation of confrontation on it. Competitiveness of an enterprise should be interpreted as a combination of its qualitative and quantitative resource parameters and factors that are comparable in terms of, or close to them, with other enterprises provide for the production of competitive products. The authors improve the interpretation of the term "strategic planning". Strategic planning is a systematic, well-coordinated path to change management, with the goal of achieving harmonious development of the enterprise and forming a common vision of its future. This is a mutually agreed mechanism for identifying and defining problems, coordinating realistic goals, objectives and strategies, the implementation of which will contribute to their solution and the formation of enterprise competitiveness. The main professional competencies of the chief manager are defined, which reflect the integrated result of the interaction of his professional skills and directly affect the effectiveness of the formation of the strategic plan.