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Autonomija međunarodnih podružnica u inovativnoj farmaceutskoj industriji u Republici Hrvatskoj

Author

Listed:
  • Najla Podrug

    (Ekonomski fakultet SveuÄ iliÅ¡ta u Zagrebu)

  • Davor Filipović

    (Ekonomski fakultet SveuÄ iliÅ¡ta u Zagrebu)

  • Marija BoÅ¡njak

Abstract

U radu je istražen odnos meÄ‘unarodnih podružnica inovativne farmaceutske industrije u Republici Hrvatskoj i njihovih matiÄ nih poduzeća. Cilj je bio utvrditi autonomiju meÄ‘unarodnih podružnica i identificirati njihovo samoinicijativno djelovanje na lokalnoj i meÄ‘unarodnoj razini. U istraživanju je sudjelovalo 17 meÄ‘unarodnih podružnica inovativne farmaceutske industrije u Republici Hrvatskoj od ukupno 23 meÄ‘unarodne podružnice inovativne farmaceutske industrije. Rezultati su pokazali znaÄ ajnu ovisnost poslovanja meÄ‘unarodnih podružnica o strategijama matiÄ nog poduzeća te njihovu visoku prilagodbu lokalnom tržiÅ¡tu. MeÄ‘unarodne podružnice pokazale su afinitet za provoÄ‘enje vlastitih inicijativa, koje ovise o podrÅ¡ci matiÄ nih poduzeća. Odnosi s matiÄ nim poduzećem variraju meÄ‘u podružnicama, no može se zakljuÄ iti kako je stupanj autonomije meÄ‘unarodnih podružnica u Republici Hrvatskoj ograniÄ en.

Suggested Citation

  • Najla Podrug & Davor Filipović & Marija BoÅ¡njak, 2018. "Autonomija meÄ‘unarodnih podružnica u inovativnoj farmaceutskoj industriji u Republici Hrvatskoj," Notitia - journal for economic, business and social issues, Notitia Ltd., vol. 1(4), pages 9-24, December.
    • Handle: RePEc:noa:journl:y:2018:i:4:p:9-24
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    More about this item

    Keywords

    meÄ‘unarodne podružnice; matiÄ na poduzeća; inovativna farmaceutska industrija; autonomija; multinacionalne korporacije;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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