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Crowdfunding – what do we know about this alternative source of financing?

Author

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  • Iva ÄŒondić-Jurkić

    (Rochester Institute of Technology Croatia)

Abstract

Crowdfunding is an alternative source of financing by which a large number of people use online platforms to make small contributions to a cause. Crowdfunding can take place either through investment-based platforms, or through reward-based and donation-based platforms. The choice of platform by a supporter of a campaign reflects their motive for participating in crowdfunding financing. Participation can be either intrinsically driven, when the supporter requires no monetary compensaton, but enjoys helping others, or extrinsically driven, when the supporter expects potential financial returns. In addition to the main aspects of the crowdfunding market, this paper aims to analyze the potential challenges and risks faced by the crowd. A high-quality regulatory environment would help mitigate these risks.

Suggested Citation

  • Iva ÄŒondić-Jurkić, 2015. "Crowdfunding – what do we know about this alternative source of financing?," Notitia - journal for economic, business and social issues, Notitia Ltd., vol. 1(1), pages 71-83, December.
    • Handle: RePEc:noa:journl:y:2015:i:1:p:71-83
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    More about this item

    Keywords

    crowdfunding; financing; motivation; risks; regulation;
    All these keywords.

    JEL classification:

    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage

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