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Social Media in der Unternehmenskommunikation: Strategien, Kompetenzen, Governance

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  • Zerfass, Ansgar
  • Linke, Anne

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  • Zerfass, Ansgar & Linke, Anne, 2012. "Social Media in der Unternehmenskommunikation: Strategien, Kompetenzen, Governance," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(1), pages 49-63.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2012-1-49
    DOI: 10.5771/0042-059X-2012-1-49
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    References listed on IDEAS

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    1. Vaughan, E. & Tinker, T., 2009. "Effective health risk communication about pandemic influenza for vulnerable populations," American Journal of Public Health, American Public Health Association, vol. 99(S2), pages 324-332.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    3. Kristine de Valck & Roberts V. Kozinets & Andrea C. Wojnicki & Sarah J.S. Wilner, 2010. "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities," Post-Print hal-00458424, HAL.
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