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Customer Integration and Beyond - Towards a Business Economic-Ethical Theory of the Firm

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  • Michaela Haase

Abstract

The paper aims to make a contribution to the overcoming of what Freeman has characterized by his 'separation thesis' and, based on a theory of the firm, the resources-processes-outcomes approach, developing of a business economic-ethics approach. The resources-processes-outcomes approach draws on two main theoretical concepts: integrative production and customer integration. The concept of customer integration throws light on the mutual responsibility of supplier and customer for the value-creation process and its outcomes. As regards management implications, customer integration can be interpreted as a special case of stakeholder integration. The paper outlines this program and proposes its imple-mentation in two steps. Whereas the first step is mainly concerned with the statement, analysis and extension of the ethical dimensions of the available theory, step two shall contribute to the development of a business economic-ethical theory.

Suggested Citation

  • Michaela Haase, 2008. "Customer Integration and Beyond - Towards a Business Economic-Ethical Theory of the Firm," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 9(1), pages 129-152.
    • Handle: RePEc:nms:ethics:doi_10.1688/1862-0043_zfwu_2008_01_haase
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    File URL: https://www.nomos-elibrary.de/10.5771/1439-880X-2008-1-129
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    Citations

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    Cited by:

    1. Haase, Michaela, 2020. "Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(2-3), pages 133-144.
    2. Anja Buerke & Tammo Straatmann & Nick Lin-Hi & Karsten Müller, 2017. "Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior," Review of Managerial Science, Springer, vol. 11(4), pages 959-991, October.
    3. Matthias Fink & Rainer Harms & Isabella Hatak, 2012. "Nanotechnology and Ethics: The Role of Regulation Versus Self-Commitment in Shaping Researchers’ Behavior," Journal of Business Ethics, Springer, vol. 109(4), pages 569-581, September.

    More about this item

    Keywords

    Business Economic-Ethical Theory; Integrative Production; Customer Integration; Stakeholder Integration; Expectations; Stakeholder Management;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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