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Research On The Impact Of The Marketing Potential On The Competitiveness Of Hotel Enterprises

Author

Listed:
  • VYARA KYUROVA
  • RAYNA DIMITROVA

    (SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD)

Abstract

The marketing potential has an immediate impact on the competitiveness of hotel enterprises. The development of this marketing potential is a major prerequisite for the increase in competitiveness of enterprises. In this context of importance is the research and evaluation of the impact of the marketing potential on the competitiveness of an enterprise. Based on the results of an empirical study which used statistical method to evaluate correlations, an evaluation of the impact of the marketing potential on the competitiveness of hotel enterprises is made. Conclusions have been drawn and recommendations have been made.

Suggested Citation

  • Vyara Kyurova & Rayna Dimitrova, 2013. "Research On The Impact Of The Marketing Potential On The Competitiveness Of Hotel Enterprises," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(2), pages 22-31.
    • Handle: RePEc:neo:journl:v:9:y:2013:i:2:p:22-31
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    Cited by:

    1. Gergana Yocheva, 2020. "Strategies And Policies Within The Context Of Sustainable Development Of Industrial Enterprises," Economics & Law, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 2(1), pages 62-68.

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