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Corporative Culture And Persuasive Comunication In Pr Of The Companies

Author

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  • RUMJANA MODEVA

    (SOUTHWESTERN UNIVERSITY ”NEOFIT RILSKI”, BLAGOEVGRAD)

Abstract

The basis of the article is the data for development of the world economy and contemporary facts which concerning the global advance of the corporative organizations of the international markets. The aim of the contents is introduction of the basic rules which characterize persuasive communication of PR communication for keeping and development of the consumer’s interest in the dynamic of the globalization.

Suggested Citation

  • Rumjana Modeva, 2006. "Corporative Culture And Persuasive Comunication In Pr Of The Companies," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 2(2), pages 50-55.
    • Handle: RePEc:neo:journl:v:2:y:2006:i:2:p:50-55
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